Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The gremlin of the media business, clutter, has grown exponentially, particularly in media that are under greater pressure to meet or exceed revenue goals in a recessionary environment. Wisely, many clients have forged ahead with their own clutter-busting ideas.
For example, Stephen Quinn, CMO of Wal-Mart Stores U.S., says that the only clutter-proof medium he’s aware of is the one that the company created itself, the Walmart Smart Network, which debuted last December (relaunched from a satellite-fed network that’s operated in its stores for a few years).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in