Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Cinema advertising revenue grew 18.5 percent in 2007, making the sector one of the fastest-growing among all paid media, according to the Cinema Advertising Council.
Law firm Miller, Kaplan, Arase & Co. tabulated the revenue figure, reported at $540 million in 2007, compared to $456 million in 2006. Both on-screen and off-screen revenue increased about 18.5 percent in ’07, with the former accounting for more than 90 percent of the total market, according to the CAC.
On-screen
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in