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NEW YORK CBS Radio has unveiled a groundbreaking sales and content partnership with AOL Radio that extends CBS’ radio audience to millions of additional listeners. More than 150 of CBS’ radio stations will be streamed through a new online player developed by the two companies. In addition, CBS will drive ad sales for AOL Radio’s 200-plus stations plus its own online streams and new custom channels.
The new player, complete with presets like a radio receiver, will allow audiences to toggle between stations, view song titles, album information and link to Web sites of the artists.
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