Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
During the next two weeks, big names like Lindsey Vonn, Mikaela Shiffrin, Nathan Chen and Chloe Kim will dominate NBC’s Olympics coverage. But the Games’ advertisers will be focused on a different moniker: TAD.
That’s short for Total Audience Delivery, the metric that NBCUniversal is now using in its ratings guarantees to Olympics advertisers. TAD rolls up a telecast’s linear, digital and out-of-home total viewer numbers, factoring in viewership on broadcast and cable networks, along with streaming on mobile phones, tablets, connected TVs and desktop computers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in