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The company with the single biggest upfront haul each year, NBCUniversal, has completed its negotiations, crossing the finish line with nearly $6.5 billion in upfront sales, the company told Adweek.
Volume was up 8 percent compared to last year’s upfront, while CPMs (cost per thousand viewers reached) for NBC and cable entertainment networks were in the high single-digits.
Those hefty numbers don’t include upfront revenue for the company’s big three sports events for 2018: the Super Bowl, the Winter Olympics in Pyeongchang, South Korea, and Hispanic language rights to the 2018 World Cup.
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