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Viacom has changed considerably since last year’s upfront: The company has a new chairman and CEO (Robert Bakish), a new ad sales chief (Sean Moran) and a new directive to go at it alone and not recombine with CBS, as was expected for much of 2016.
This year, the company also had a slightly less frenetic approach to finishing its upfront negotiations. While Viacom wrapped last year’s upfronts in mid-June, Moran took a bit more time this year as he brought his company across the upfront finish line for the first time.
Across
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