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Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor.
Discovery Channel's 28th Shark Week begins July 5 and features 19 hours of sharktastic shows—the most ever.
Nat Geo Wild also kicks off its SharkFest on July 5.
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