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DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it.
The carriage deal between the two parties expires Jan. 14. At risk for The Weather Channel is distribution to DirecTV's 20 million subscribers.
Through a website, social media and advertising on its own channel and app, The Weather Channel is framing its side of the dispute as a public safety risk if DirecTV drops the channel, urging viewers to "contact Congress" to intervene.
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