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Winter is coming … in July.
Ahead of House of the Dragon’s Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel.
Fans can enjoy the interactive House of the Dragon: The Dragon’s Den experience at Comic-Con, from July 21-24.
Created by agency Giant Spoon, House of the Dragon: The Dragon’s Den lets Comic-Con attendees experience a ceremonial dragon hatching, allowing fans to step into King’s Landing to interact with the locals and select their own dragon egg.
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