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Old Navy is teaming up with NBCUniversal's StyleCandy initiative, a partnership between the company's Style network and the Daily Candy digital platform that was the centerpiece of its NewFront presentation this spring. "We walked away from Style network a few years ago just because of a shift in the network," said Michele Schuh, Old Navy's director of media, "and with the acquisition by NBCU, they really put some money into it." Schuh added that Daily Candy was already an Old Navy partner.
Style, formerly held by Comcast, made the transition last year into Lauren Zalaznick's group, Entertainment and Digital Networks and Integrated Media.
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