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Paramount, formerly ViacomCBS, wants to lure more subscribers to its flagship streaming service with a heavy discount for new and returning subscribers.
Top line
Starting today, Paramount is offering new subscribers 80% off its monthly packages for Paramount+—as low as $1 per month—timed with the streamer’s one-year anniversary on March 4.
Between the lines
Through March 7, customers can use the promo code BIRTHDAY to get the essential plan for $1 for three months, or the premium for $2 per month (also for three months).
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