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For three seasons, Prime Video’s period comedy The Marvelous Mrs. Maisel has transported fans to late-1950s, early-1960s New York through ornate sets, detailed costuming and painstaking world-building by award-winning creators. To celebrate the arrival of season four, which debuted on Feb. 18, the streamer has fashioned a sprawling, thoroughly nostalgic campaign that immerses fans in the plucky comedian’s universe.
For this season’s effort, Prime Video has partnered with the woman-created financial company Ellevest, Obé Fitness, beauty subscription company IPSY, New York’s Bryant Park and Plaza Hotel to take devoted viewers on Miriam “Midge” Maisel’s onscreen journey through a host of activations and media content.
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