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Lifetime’s newest original movie features all the tropes one can expect from one of the network’s holiday movies—including romance and plenty of holiday cheer—along with something extra: a brand tie-in.
That’s because A Merry & Bright Makeover, which premieres tonight as part of the annual It’s a Wonderful Lifetime holiday movie event, is a branded content mini-movie created in partnership with Olay to showcase the beauty brand’s newest skin care product, Vitamin C + Peptide24 Moisturizer.
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