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Product placement in television programming is a clever way for advertisers to subliminally reach viewers. In the U.K., the practice is carefully monitored by the government and accompanied by a “P” logo at the beginning and end of shows, so that viewers are aware of the presence of product placement. Despite the effort to alert viewers, a report released today finds that a vast majority of British adults don’t notice the logo.
The inconspicuous logo is a compromise between strict regulations over product placement and a more lax government stance on the issue.
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