As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Chipotle Mexican Grill VP of Digital Marketing and Off-Premise Tressie Lieberman shares how the brand is finding and leveraging its superfans on TikTok and breakthrough to new audiences.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
THE CHALLENGE
Everything we do at Chipotle has been about being real.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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