During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible sports league CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder and have fun while doing it.
Lesson 1: From Ball Girl to CMO: Keys to the Game
Taught by Melissa M. Proctor, Chief Marketing Officer, Atlanta Hawks
Lesson 2: Focus on the Fundamentals
Taught by Adam Grossman, EVP and Chief Marketing Officer, Boston Red Sox and Fenway Sports Management
Lesson 3: Pick 6: How to Turn Your Game Around
Taught by Julian Duncan, SVP and Chief Marketing Officer, Jacksonville Jaguars
For more Brandweek Masterclasses, visit the masterclass library.
