Brandweek Masterclasses

Led by world-recognized marketing leaders

80+ amazing leaders came together for Brandweek to share their career tips, personal development guidance, and advice on how to navigate the changing landscape of marketing. In particular, 47 came together to launch the first wave of the below 16 Brandweek Masterclasses from Investing in Yourself to The Truth About Performance to Being Bold with Your Brand and so much more. Also included below are the exceptional sessions brought forward on Day 5 – The Talent. A day dedicated to providing thoughtful career guidance through these turbulent times featuring 10 dynamic leaders and representation from this year’s class of 270 Adweek Executive Mentees.

 

Learn how AI can supercharge your team’s marketing skills in data, creative and more. You’ll also learn ways to assess the skills of today and what’ll be critical for marketing teams of the future.

  • Randi Stipes, Chief Marketing Officer, IBM Watson Advertising and Weather, Developer Ecosystem Group
  • Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare, Mastercard
  • Orchid Bertelsen, Head of Digital Innovation, Nestlé USA

 

In today’s environment, being true to your brand plays a critical role in shaping authentic connections with consumers. Learn why passionate online communities are driving action and advocacy for brands and how to foster lasting relationships built on shared purpose and values.

  • Harold Klaje, Vice President of Advertising, Reddit
  • Paulie Dery, Vice President of Creative and Brand Strategy, YETI
  • Angelic Vendette, Head of Social Media Marketing & Influencers, Stitch Fix

 

Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. Learn how to build an airtight case for brand to help secure buy-in and investment.

  • Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer, Lowe’s Companies, Inc.
  • Tariq Hassan, Chief Marketing Officer, Petco
  • Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer, Walgreens Boots Alliance

 

From leaning into empathy to taking pandemic-related challenges head-on, these leaders will demonstrate what it means to grow and lead others through adversity.

  • Kellyn Smith Kenny, former Chief Marketing Officer, Hilton
  • Marcel Marcondes, U.S. Chief Marketing Officer, Anheuser-Busch
  • Seth Solomons, Chief Marketing OfficerEquinox

 

Mine the ongoing debate around brand versus performance and learn how the two are interdependent with short and long-term objectives.

  • Lina Shields, Chief Media Officer – Lilly USA, Eli Lilly and Company
  • Josh Cole, Chief Marketing Officer, Sky Zone
  • Steven Tristan Young, Chief Marketing Officer, Poshmark

 

The customer journey has been evolving for the past 20 years – no question the pandemic has sped up that pace. The shift to online has been swift and to some degree, potentially permanent. Likewise, if mobile wasn’t the center of your marketing universe before, it is now. Join our three experts to learn how to not only navigate these changes but also thrive in this new paradigm.

  • Sara Spivey, Chief Marketing Officer, Braze
  • Andrea Sengara, Head of Marketing, Campari
  • Soyoung Kang, Chief Marketing Officer, eos Products

 

On his last day as a CMO after 40 years in marketing, Antonio will share top leadership lessons learned, especially in the midst of uncertainty.