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When we look to more growth and innovation in 2021, Alicia Tillman recognizes the business of marketing and what a time of crisis has called for from brands. As the Global CMO of SAP, Alicia shared in CMO Moves episode 150 that she believes this starts with what’s going on outside the walls of the company and describes the beautiful journey to helping recognize your brand’s value.
The business of marketing is not just the topic for today but it is a brand new show we’re launching together in 2021 where we will go much deeper on all these topics with a whole cast of characters (CEOs, CIO, CTO, CFO, CHRs, and more).
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