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Listeners tuning into any of Pandora’s 2000s nostalgia stations will be treated to flashes of teenage awkwardness from the stars of Hulu’s Pen15 as part of a new campaign designed to promote the cringe comedy hit’s second season.
The 15- to 30-second ads were each produced exclusively for the streaming service through a collaboration with Pandora’s brand creative team, an in-house consultancy that uses listener data to shape brand messages for the platform. The team tried to distill the quirky, period-specific nature of the series into short bits of dialogue from its characters.
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