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When NBCUniversal was forced to cancel its annual Radio City Music Hall upfront presentation in March due to Covid-19, ad sales chief Linda Yaccarino and her team needed to come up with an alternative idea—and they knew that just simply a Zoom call wasn’t going to cut it. “That’s not who we are,” said Yaccarino.
Instead, someone on the creative team had the off-the-wall suggestion to reunite the 30 Rock cast and have them lead the upfront presentation instead.
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