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First came a slew of streamers with pluses in their names. Now the new trend among streaming services is their color of choice: purple.
Whether it’s the new all-in-one streamer HBO Max, short-form mobile service Quibi or the streaming platform and device maker Roku, streaming television services are using a deep purple as the dominant color in their logos, apps tiles and platforms. And while the exact use of the color may vary—Quibi’s logo includes a magenta-tinged purple that faded into a darker purple, while HBO Max features a bright purple gradating to blue—the choice is unmistakable.
“Purple
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