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The broadcast network upfront market was close to a wrap Tuesday evening with CBS completing its effort and ABC and NBC near completion.
CBS issued a statement Tuesday afternoon confirming that the network has completed its upfront. The statement didn’t address pricing, but sources familiar with the situation said network achieved market-leading price increases of between 9 percent and 10 percent compared to year-ago rates.
Earlier in the year, CBS CEO Leslie Moonves said the network would achieve double-digit rates although last week as the market opened he said he was “very pleased with the marketplace.”
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