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Disappointed with Nielsen’s decision to eliminate live ratings from its local market reports, the American Association of Advertising Agencies is, in the words of Horizon Media’s Bill Koenigsberg, “taking it to the streets.” Koenigsberg—the president, CEO and founder of Horizon Media and new chairman of the 4As Media Policy Committee—said agencies had no choice but to suggest new business practices in light of Nielsen’s decision.
Nielsen eliminated the live metric and replaced it with live-plus-same-day on April 1, but not without a lot of controversy in the months leading up to the move.
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