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Comcast shares on Oct. 2 bounced back from Thursday’s 7.2 percent decline, as Wall Street was abuzz about the cable giant’s streamlined play for a stake in NBC Universal.
While early reports had Comcast angling for the entire NBCU entertainment portfolio, sources said the cable giant is less interested in a vertical integration than a commingling of content assets.
According to insiders, Comcast is looking to pony up around $6 billion for a 51 percent chunk of NBCU’s content, which includes the NBC network and several high-performing cable channels (USA Network, Bravo, MSNBC, etc.).
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