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Prospects for out-of-home media—radio, out-of-home and satellite radio—will be a mixed bag over the next five years. Radio revenue will continue its decline, while satellite radio and out-of-home will continue to grow, according to PricewaterhouseCoopers media outlook released Tuesday (June 16).
In general, all three media will be significantly impacted by the stalled economy in 2009, and less so in 2010, with growth returning in 2011 as the economy improves.
Hit hard by the decline in auto and retail spending, weak economic conditions and advertisers moving ad dollars to the Internet, U.S.
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