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The National Football League on Monday announced it has extended DirecTV’s NFL Sunday Ticket contract for an additional four seasons, giving the satellite-TV provider the rights to carry the out-of-market package through 2014.
The agreement was announced during the March 23 NFL owners’ meeting in Dana Point, Calif. While financial terms were not disclosed, under the new pact DirecTV effectively loses a measure of exclusivity. Starting in 2012, a new online offering, NFL Sunday Ticket on Broadband, will be made available to football fans who live in areas that are not serviced by DirecTV, such as apartment buildings or in residences with obstructed sightlines to the company’s satellite transmitter.
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