Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Live Nation and CBS Radio entered into a multi-year agreement to produce select radio-sponsored concerts held at Live Nation’s more than 110 venues across North America.
As part of the deal, announced Thursday (Feb. 5), CBS Radio and Live Nation will work together to develop live concerts and events that can work across similarly-formatted stations in multiple markets. The events are not limited to music stations, but could tarhet sports, news and Talk stations as well.
“Our
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in