Slam-Dunk Victory for BCS Match-Up on Fox

THE PROGRAMMING INSIDERFriday, January 9, 2009 Prime-Time Metered Market Thursday Ratings:Slam-Dunk Victory for the BCS Match-Up on Fox Ratings Box:What’s Hot/What’s Not On the Air This Weekend:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Young Anne Hathaway_______________________________________________________________________ Prime-Time Metered Market Thursday Ratings:Slam-Dunk Victory for the BCS Match-Up on Fox Thursday 1/08/09 HH Rtg/Shr Fox 15.4/24ABC 7.3/11CBS 6.3/10NBC 3.9/ 6CW 1.6/ 2 ---------- -Percent Change From the Year-Ago Evening (Thursday, Jan. 10, 2008):Fox: +185, ABC: - 4, CW: - 6, CBS: -31, NBC: -32 ---------- Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, January 8, 2009. ---------- -Yesterday’s Winners:BCS Championship Game (Fox), Grey’s Anatomy (ABC) -Yesterday’s Losers (excluding repeats):My Name is Earl (NBC), Kath & Kim (NBC), 30 Rock (NBC), ER (NBC) ---------- -Ratings Breakdown: It was no contest on this second Thursday of the New Year, with Oklahoma vs. Florida on the BCS Championship Game on Fox at an approximate 16.5 rating/25 share in the overnights in prime-time. Earlier in the evening was the pre-game at a 9.9/16 from about 8-8:20 p.m. Keep in mind that results for any live sporting event are always approximate. Fox’s year-to-year growth of a whopping 185 percent is compared to episodes of Are You Smarter Than a 5th Grader? and Don’t Forget the Lyrics. ABC finished a distant second in the overnights as a result of original episodes of Ugly Betty (#3: 5.8/ 9 down 18 percent from one year earlier), Grey’s Anatomy (#2: 9.5/14: down 15 percent) and the relocated Private Practice (#2: 6.6/10). While this is an improvement for Private Practice versus its former Wednesday 9 p.m. time period average, there are three not so positive things to keep in mind. 1. Retention out of the second half of lead-in Grey’s Anatomy (9.8/14 at 9:30 p.m.) was just 67 percent.2. Nine percent of the audience defected at 10:30 p.m. (6.9/10 to 6.3/10).3. Competing Eleventh Hour on CBS was a repeat. CBS, in fact, was in all repeats with its line-up of CSI: NY (#2: 5.9/ 9), which is certainly not an 8 p.m. show, CSI (#3: 7.4/11) and the aforementioned Eleventh Hour (#3: 5.5/ 9). NBC took a hit opposite football on Fox with its combination of My Name is Earl (#4: 3.8/ 6), the abysmal Kath & Kim (#4: 2.9/ 4), a repeat of The Office (#4: 3.2/ 5), 30 Rock (#4: 3.7/ 5) and soon-to-conclude ER (#4: 5.0/ 8), which should have called it quits years ago. For more on My Name is Earl, see TV Tidbits below. Last, and very least, were repeats of the CW’s Smallville (1.8/ 3), which also should finally retire, and Supernatural (1.3/ 2). Source: Nielsen Media Research data _______________________________________________________________________________ Ratings Box:What’s Hot/What’s Not -Lackluster Damages Season Opener:The commercial free second season-premiere of FX drama Damages crawled out of the gate on Wednesday, Jan. 7 with a mere 0.5 rating/1 share in households at 10 p.m. Comparably, that was its second weakest performance to-date, with erosion of a considerable 44 percent from its debut in July 2008. Even more alarming was a decline of 58 percent from the launch of former time period occupant Sons of Anarchy on Sept. 3, 2008 (1.2/ 3). -Strong Return for Ghost Hunters International on Sci Fi:The winter season of Sci Fi Channel’s Ghost Hunters International kicked-off on Wednesday, Jan. 7 at 9 p.m. ET with the second highest-rated performance for the series ever in households (1.9 rating), total viewers (2.7 million), adults 18-49 (1.6 million) and adults 25-54 (1.7 million). Comparably, that placed Sci Fi Channel first in the hour among all basic cable networks in both demos, with growth of as much as 25 percent among adults 18-49 over the summer 2008 premiere. -Syndicated Court – Season to-Date Results:Based on data through Dec. 28, 2008, what follows are the national rating results for syndicated court shows in households, women 25-54 and adults 25-54 (with percent change versus the comparable year-ago period in parentheses): Households:Judge Judy (CBS Television Distribution): 4.4 rating (-10), Judge Joe Brown (CBS): 2.3 (-15), People’s Court (Warner Bros.): 2.1 (-13), Judge Mathis (Warner Bros.): 1.8 (-18), Judge Alex (Twentieth Television): 1.6 (-11), Divorce Court (Twentieth): 1.5 (-21), Cristina’s Court (Twentieth): 1.1 (-15), Judge Karen (Sony Pictures Television): 1.0, Judge David Young (SPT): 0.8 (-11), Family Court with Judge Penny (Program Partners): 0.6, Judge Hatchett (SPT)*: 0.6 (-15) Women 25-54:Judge Judy (CBS): 2.2 (-12), People’s Court (Warner Bros.): 1.2 (- 8), Judge Joe Brown (CBS): 1.2 (-14), Judge Mathis (Warner Bros.): 1.1 (-15), Judge Alex (Twentieth): 0.8 (-11), Divorce Court (Twentieth): 0.8 (-27), Cristina’s Court (Twentieth): 0.6 (no change), Judge Karen (Sony Pictures Television): 0.6, Judge David Young (SPT): 0.5 (-17), Family Court with Judge Penny (Program Partners): 0.4, Judge Hatchett (SPT)*: 0.4 (-50) Adults 25-54:Judge Judy (CBS): 1.9 (- 5), People’s Court (Warner Bros.) and Judge Joe Brown (CBS): 1.0 (- 9 each), (Judge Mathis (Warner Bros.): 0.9 (-18), Judge Alex (Twentieth): 0.7 (-13), Divorce Court (Twentieth): 0.7 (-22), Cristina’s Court (Twentieth): 0.5 (no change), Judge Karen (Sony Pictures Television): 0.5, Judge David Young (SPT): 0.4 (no change), Family Court with Judge Penny (Program Partners): 0.3, Judge Hatchett (SPT)*: 0.3 (-50) * = repeat telecasts only Source: Nielsen Media Research data________________________________________________________________________________ EXTRA, EXTRA…READ ALL ABOUT IT Have a message you want to get out…quickly?Want to reach your target audience in network, cable, syndication and the buying community? Send the copy and we will tailor a colorful text advertisement suited to your needs. For more information, contact Jessica Ryan at 646/654-5502 or via email at Jryan@adweek.com. GET YOUR MESSAGE OUT NOW!!! On the Air This Weekend:Prime-Time Programming Options Friday 1/09/09 ABC: 8:00 p.m. Wife Swap 9:00 p.m. Supernanny10:00 p.m. 20/20 CBS: 8:00 p.m. Ghost Whisperer 9:00 p.m. Flashpoint (season premiere) 10:00 p.m. Numb3rs NBC: 8:00 p.m. Howie Do It (premiere) 9:00 p.m. Lipstick Jungle (series finale)10:00 p.m. Dateline Fox: 8:00 p.m. Movie: Bruce Almighty (R) CW: 8:00 p.m. Everybody Hates Chris 8:30 p.m. The Game 9:00 p.m. 13 – Fear is Real (R) MNTV 8:00 p.m. Friday Night Smackdown! ION7:00 p.m. Movie: Dogwoman: A Grrrls Best Friend (R, from 7 p.m.) 9:00 p.m. Movie – Fighting for My Daughter (R) New Program Descriptions Howie Do It (NBC)Comedian/game show host Howie Mandel takes to the streets in this new hidden camera comedy/reality hour. --------------- Saturday 1/10/09 ABC: 8:00 p.m. The Bachelor (R, two hours)10:00 p.m. True Beauty (R) CBS: 8:00 p.m. Game Show in My Head 8:30 p.m. Game Show in My Head 9:00 p.m. 48 Hours Mystery 10:00 p.m. 48 Hours Mystery NBC: 8:00 p.m. Crusoe 9:00 p.m. Law & Order (R)10:00 p.m. Law & Order: SVU (R) Fox: 8:00 p.m. NFL Playoff: Arizona at Carolina MNT 8:00 p.m. Movie: The Commitments (R) ION 8:00 p.m. Movie – Final Days of Planet Earth (R) --------------- Sunday 1/11/09 ABC: 7:00 p.m. America’s Funniest Home Videos 8:00 p.m. Extreme Makeover: Home Edition 9:00 p.m. Desperate Housewives10:00 p.m. Brothers & Sisters CBS: 7:00 p.m. NFL Playoff 8:00 p.m. 60 Minutes 9:00 p.m. Cold Case 10:00 p.m. The Unit NBC: 7:00 p.m. Golden Globe Red Carpet Special 8:00 p.m. The 66th Annual Golden Globe Awards Fox: 7:00 p.m. The Simpsons (R) 7:30 p.m. The Simpsons (R) 8:00 p.m. 24 (season premiere, two hours) CW: 7:00 p.m. Jericho (R) 8:00 p.m. Sunday Movie: Carrie (R) ION7:00 p.m. Movie – Too Rich: The Secret Life of Doris Duke (R) ________________________________________________________________________ TV Tidbits:Notes of Interest -Sci Fi Names Hosts of WCG Ultimate Gamer:Hannah Simone and Joel Gourdin have been named co-hosts of upcoming Sci Fi Channel reality/competition WCG Ultimate Gamer. Look for its debut in March with the first of eight episodes. -Twentieth Television Cancels The Morning Show with Mike and Juliet:Sophomore syndicated talk show The Morning Show with Mike and Juliet, from Twentieth Television and hosted by Mike Jerrick and Juliet Huddy, will end production in June. Original episodes will air through the summer. Season to-date through Dec. 28, 2008, The Morning Show with Mike and Juliet ranks 12th out of 13 syndicated talkers, with a 0.8 household rating. Compared to one year earlier, that is a decrease of 11 percent. Results among key women 25-54 (0.5) are down by 17 percent. -Updated Off-Net Clearances for My Name is Earl:Twentieth Television has announced clearances to-date for sitcom My Name is Earl in off-network syndication in over 25 markets, representing 47 percent of the country. Stations set to strip the sitcom beginning next fall include WNYW and WWOR/New York, KTTV and KCOP/Los Angeles, WFLD and WPWR/Chicago, KDFI/Dallas, WTTG and WDCA/Washington, D.C., KRIV and KTXH/Houston, KSAZ and KUTP/Phoenix, KMSP and WFTC/Minneapolis, WOFL and WRBW/Orlando and WUTB/Baltimore. _____________________________________________________________________________ TV Trivia Time:Young Anne Hathaway Budding superstar Anne Hatchway was featured in a late 1990s family drama that lasted one season. What was the name of it? a) Get Realb) Hyperion Bayc) Promised Landd) Safe Harbore) Time of Your Life The answer to yesterday’s trivia question… What city was crime drama Nash Bridges set in? a) Chicagob) Houstonc) Milwaukeed) Pittsburghe) San Francisco Is: e) San Francisco. Like Don Johnson’s Miami Vice, Nash Bridges aired for five seasons. -Current kudos goes to:Steve Albright, Mark Amato, Mary Bancroft, Mark Binda, Gerry Bixenspan, Kimay Bloch, Jordan Breslow, Peggy Campbell, Brian Carney, Bruce Cohen, Larry Collins, Tim Dearnley, Sue Doron, Chris Dykhuisen, John Ferlazzo, Brad High, Bob Ingersoll, David Jackino, Jen Burdell-King, Synda Kollman, Stephen LaRue, Kathy Martin, Christina Monaghan, Anne Moynihan, Jim Muraco, Bill Nuss, Aaron Paquette, Alan Perris, Jodi Perris, Alex Petrilli, Jr., Chrissie Poore, Gordon Purcell, Michael Ratliffe, Con Rigg, Lisa Tatum-Roehrig, Marilyn Rutkowski, Neal Sabin, Michelle Stanton, Andrew Stearn, Mike Walsh, Myndi Weinraub, Larry Weinstock, Ted Zawislak

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Slam-Dunk Victory for BCS Match-Up on Fox

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