Obama Joins Consumers Union in Call for DTV Delay

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

President-elect Barack Obama joined the Consumers Union in urging Congress to reconsider the Feb. 17 digital transition deadline. In a letter to lawmakers Thursday (Jan. 8), John Podesta, co-chair of Obama’s transition team, called for an extension.

“With coupons unavailable, support and education insufficient, and the most vulnerable Americans exposed, I urge you to consider a change to the legislatively mandated analog cutoff date,” Podesta wrote.

According to Nielsen, about 7.8 million households or 6.8 percent of total U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in