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HBO Max, AT&T’s foray into a crowded and competitive streaming television market, will come onto the scene in May 2020, and the service will cost $14.99 a month—the same price HBO subscribers are currently paying for that service.
The news, which was announced Tuesday at a WarnerMedia investor day in Burbank, Calif., means the streaming service will cost the same as a subscription to HBO’s existing cable service. And the May premiere date will leave HBO Max having to play catchup not just with Disney+, which is expected to be a formidable rival when it premieres Nov.
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