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A Viral Audience Can Only Happen With the Right Marketing Bait

Digital

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

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Sid Lee Transforms Absolut in Global Campaign Targeting Millennials

Brand Marketing

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead agency Sid Lee.

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Here’s How To ‘Spark’ Fan Engagement With Your Brand

Digital

If you want your customers to promote your brand, you need to give them an incentive. It’s only common sense. By “incentive” we don't mean boring Facebook offers - we mean ways to make engagement fun. But if fun was so simple, everyone would be doing it. Well, maybe they WILL be after reading this, because one company has this whole "fun engagement" thing figured out.

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New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter [CHART]

Digital

Twitter has been notoriously tight-lipped when it comes to giving solid user numbers, but new stats from BI Intelligence shed some light on exactly how many people are tweeting, retweeting […]

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<em>The Hill’s</em> Cartoonist Says Adios

Digital

The Hill and the publication’s longtime cartoonist Chris Weyant are parting ways. One might say his time there has drawn to a close. Editor-in-Chief Hugo Gurdon announced the news Monday […]

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Breaking Bad Does Good with Finale Social Media

Digital

Breaking Bad’s much anticipated series farewell hit it out of the ball park, especially where social media is concerned. The show, which engaged fans from the get-go, had a satisfying […]

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