Brand Marketing

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

By Gabriel Beltrone

September 30, 2013

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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