Turner, Fox and Viacom Tap Accenture to Run Their Audience Targeting Platform

Their goal is to make OpenAP the industry standard

Three weeks after Turner, Fox Networks Group and Viacom announced that they had joined forces to create OpenAP, an audience advanced platform standard for cross-publisher audience targeting and independent measurement, the companies shared more details with the industry about how it will operate.

During a presentation this morning at New York’s Times Center, the three ad sales execs who spearheaded the open platform—Turner’s Donna Speciale, Viacom’s Sean Moran and Fox Network Group’s Joe Marchese—took the wraps off OpenAP, and confirmed that they have tapped Accenture to run the platform and provide third-party measurement auditing.

“This

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