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Topic: Web Video

Amazon Banks on Valley Appeal to Boost Originals

New show Betas won't carry ads, but will feature product placement

With its first original comedy, Alpha House, Amazon Studios went with skewering Washington D.C., a deserving but familiar milieu. But with comedy No. 2, Betas, which debuts on Friday, Amazon is…

The Wrong Mans Is Easily the Best New Digital Show of the Season

Actually, we're just going to go with best new comedy overall

Oh, good, the adults have arrived. Amid the stew of castoff cable properties and vanity projects, a few new shows in the digital world are distinguishing themselves as clever, original, and…

Google and Nielsen Partner on Online Campaign Ratings [Updated]

Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

Why Brands Suck at YouTube

Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

Epic Week for Epic Rap Battles of History

Hitler vs. Vader 3 soars, Nerds vs. Geeks sizzles

Nice Peter, the Maker Studios-repped comedic songwriter behind the megahit Epic Rap Battles in History, had a big week last week. The much awaited third installment in his series of…

TouchCast Launches Contest For Original Web Video Series

Winner will receive $4,000

The startup TouchCast, which has plans to reinvent Web video, is putting out a casting call—a "TouchCasting Call," to be exact. The startup, which publishes a free iPad app with video…

Watch This Epic Reel of Halloween-Themed News Bloopers

VideoWatch's Awesome Stupid Video of the Week

Local news broadcasts tend to be pretty uneventful: there's the weather report, sports highlights and a few news stories of note. So every once in a while it's fun to…

AOL Taps ESPN for Sports Video Content

Broadcaster's news, highlights and SportsCenter clips to run on AOL sites

SportsCenter is coming to AOL—in a way. AOL inked a deal with ESPN that allows the online portal to distribute the sports broadcaster's highlights and other video content—including SportsCenter clips—on its network…

IAB Study: Online Ad Revenue Continues Double-Digit Growth

Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

Column: Web Video Is Way Too Confusing for Brands

Telemetry CEO says brands want to move dollars but feel 'utterly confused'

"Please don't suck" is my mantra as I wheel my hand luggage into a town essentially owned by the large TV advertiser I am set to meet. I am here…

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