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Topic: Sustainability

Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability

Can eco-friendly startups shift industry values?

When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste…

Emotionally Charged Ad Asks, 'Why Bring a Child Into This World?'

Errol Morris partners with Unilever for short film

Unilever asks a heavy question—"Why bring a child into this world?"—in a four-minute video touting Project Sunlight, its new  global sustainability initiative. The consumer-goods titan created the short film in…

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability

Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be…

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