Topic: super bowl 2013

Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Marketing takes a big leap thanks to Oreo’s genius blackout Twitter ad

During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed…

Ravens' Flacco Drops the F-Bomb

PTC says FCC needs to step up

There was (thankfully) no wardrobe malfunction during CBS' broadcast of the Super Bowl, but there was a fleeting expletive. Baltimore Ravens quarterback Joe Flacco dropped the F-bomb. Celebrating the win while…

Hyundai Mixes Music and Humor in Super Bowl Ads

Automaker appears in sixth straight big game

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from The Flaming…

Twitter Hikes Promoted Trend for Super Bowl

Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

Game Day for Lincoln Reboot

The automaker places its bet on a few amateurs in a socially driven Super Bowl spot

Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley. The stars…

A-B on Super Bowl: Time to Launch Products

Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…