Advertisement

Topic: Starwood Hotels

What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have…

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

Big Marketers Have Real-Time Data for Just About Everything

Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals

Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut

First advertiser on the platform has a lot to dissect

The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like…

Michael Kors' First Instagram Ad Gets Instant Complaints

High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

Blueye Wants to Turn Your Social Activity Into Sales

Agency helps brands harness commerce, social, mobile Web

Specs Who Founder Shannon Smith (l.) and vp, product Abby Ross What Social marketing agency Where Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped…

Advertisement