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Topic: Sports

World Series Preview: Inside Fox’s October Showcase There’s joy in Mudville as baseball continues to deliver

When Detroit Tigers ace Justin Verlander takes the hill tonight in the opening game of the 108th edition of the World Series, he’ll be stepping into history. While this marks the…

October 24, 2012, 4:27 PM EDT

Other Lance Armstrong Sponsors Follow Nike A-B, Radio Shack, Trek among them

After being fired by Nike, Lance Armstrong is losing the support of many of his remaining endorsement partners: Anheuser-Busch; Radio Shack; Trek Bicycles; Easton-Bell, the maker of Giro helmets; FRS,…

October 17, 2012, 12:50 PM EDT

SB Nation Relaunches, Hires First Editorial Director Sports blog network overhauls 300-plus sites

As digital publishing tools evolve, it’s not unusual for websites to see gradual design tweaks and minor facelifts. But for SB Nation, which rolls out an extensive re-launch this morning,…

September 25, 2012, 8:00 AM EDT

Peyton Place: NBC Scores With Manning's Return Week 1 of 'Sunday Night Football' delivers record ratings

The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday…

September 11, 2012, 8:49 PM EDT

'USA Today' Debuts High School Football Mag 'Prime' to roll out in 11 pigskin-loving markets across the U.S.

This weekend, high school football fans in 11 markets across the country will have the chance to see their favorite local stars highlighted in Prime, the debut magazine from USA…

August 30, 2012, 7:47 PM EDT

ESPN, Nissan Return to the Heisman House Gridiron greats huddle up for fall campaign

Robert Griffin III has an arm like a howitzer and can shoot the eyes off a potato bug at 40 paces. He also runs a 4.41 in the 40-yard dash,…

August 30, 2012, 5:21 PM EDT

Media Buyers Suit Up for NFL Season NFL Network leverages fantasy draft as a means to sell its 13-game slate

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…

August 23, 2012, 8:00 PM EDT

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

August 22, 2012, 2:07 PM EDT

NBC Has the Last Laugh as Olympics Strike Gold London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…

August 13, 2012, 8:40 PM EDT

Burke: NBC Will Break Even on London Games Ad sales, ratings make Olympics a winner

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…

August 1, 2012, 2:31 PM EDT

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