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Topic: Sports

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

TaylorMade Golf Taps Eleven Inc. Creative win comes after review

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.  TaylorMade, the No. 1 seller…

July 12, 2013, 10:35 AM EDT

Instagram Debuts Video Embeds, Could Alter Publishing Habits Marketers, publishers get alternative to Vine, YouTube, Vimeo

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other…

July 10, 2013, 2:22 PM EDT

New York Red Bulls Bring in R/GA to Boost Profile, Sales Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

July 7, 2013, 10:50 PM EDT

The Social Sports Site That Aims to Win Over Madison Avenue LockerDome’s direct line to fans

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are…

June 25, 2013, 12:14 AM EDT

Sports Illustrated to Launch Daily Live Web Show Breaking in Time Inc.'s new digital video unit

Sports Illustrated readers are getting a new way to combat the mid-day slump: Starting June 3, the weekly sports mag is launching a new Web series, SI Now Powered by…

May 28, 2013, 12:02 AM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

Popular TSN SportsCentre Anchors Head to Fox Sports Live Net reportedly scoping other talent for 3-hour programming block

Popular TSN SportsCentre anchors Jay Onrait and Dan O'Toole are leaving the Canadian net for Fox Sports, according to Sports Illustrated. A year after The Wall Street Journal wrote that the…

May 8, 2013, 3:57 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

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