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Topic: Sports

How the NFL’s Return to Los Angeles Ensures Major Growth for the League

The Rams are heading west

At long last, the NFL is returning to Los Angeles, or at least suburban Inglewood, Calif. After a meeting in Houston today, the league's owners voted 30-2 to approve the St.…

Ratings Drop Sharply for College Football Playoff's Second Championship Game

Viewership down 23% from last year

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump. Alabama's 45-40 victory over Clemson Monday night averaged 25.6 million viewers, tumbling 23 percent from last…

Why ESPN Isn't Worried About New Year's Eve Competition for the College Football Playoff

Will viewers choose Alabama-Michigan State or Ryan Seacrest?

As throngs of people pack together like sardines in Times Square and various restaurants and bars across the eastern U.S., two powerhouse college football programs will be fighting for a…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

Quiz: Can You Match the Mascot With Its Team?

Name the face of these sports brands

A sports team's mascot does more than just rev up the crowd. It's a way for people to recognize a team, a part of its brand. In honor of Adweek's…

An Award-Winning Dallas Agency That Knows How to Clean Up a Bad Rep

Commerce House makes over the sports world

Specs Who Creative principal Leigh Sander; CEO, founder Mark Denesuk; strategy principal Nancy Crume; digital principal Joel Dollar What Full-service ad agency Where Dallas Professional sports referees don't have a great reputation. So when…

Yahoo Gets the First-Ever Livestream of an NFL Game

League expects to draw big audiences in Europe, Asia

The National Football League and Yahoo have announced a partnership that will make the Sunday, Oct. 25 game between the Buffalo Bills and the Jacksonville Jaguars available on every screen…

12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

Twitter messages range from sarcastic to serious

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

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Fox Sports Strikes a Digital Deal With AOL

AOL will host network's online originals, game highlights

Further expanding its sports coverage, AOL today unveiled a multi-year video content partnership with Fox Sports. The new deal includes original Fox Sports digital properties like @TheBuzzer and Garbage Time, game…

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