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Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

All Hail Shonda Rhimes Showrunner’s Grey’s Anatomy, Scandal shine after long hiatus

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as…

February 28, 2014, 2:42 PM EST

NBC Shuts Down The Michael J. Fox Show Peacock’s third new Thursday night sitcom is a goner

NBC’s beleaguered Thursday prime-time lineup continues to give the network fits, and as of this evening, the night’s lone remaining new show has been pulled from the schedule. Effective immediately, The Michael…

February 5, 2014, 10:53 PM EST

NBC Cancels Sean Saves the World Another Thursday night comedy succumbs to lousy ratings

In the end, not only did Sean not save the world, he couldn’t even save himself. NBC on Tuesday pulled the plug on Sean Saves the World, making it the network’s…

January 29, 2014, 6:12 AM EST

Rake’s Charm Offensive Fails to Hook Viewers Soft launch for Fox’s Greg Kinnear drama

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake, failed to drum up much business Thursday night. According to…

January 24, 2014, 2:13 PM EST

Community Earns Low Grades, The Assets Is D.O.A. Rough night for NBC, ABC as premieres flop

It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres…

January 3, 2014, 2:42 PM EST

More Tricks Than Treats: November Sweeps Begin on Halloween Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

November 1, 2013, 3:01 PM EDT

CBS Gives Full-Season Orders to 3 Freshman Comedies Network commits to The Millers, The Crazy Ones and Mom

CBS today announced that it has given back-nine orders for its three remaining comedy series: The Millers, The Crazy Ones and Mom.  The seemingly inevitable full-season pickups were made shortly after…

October 18, 2013, 4:13 PM EDT

CBS Delivers With Thursday Comedy Block Big Bang, The Millers Soar; CW’s Vampire Diaries Beats ABC, NBC

With four weeks of data on the books, CBS’ new two-hour Thursday night comedy block appears to be one of the season’s few unambiguous success stories. Anchored by The Big Bang…

October 18, 2013, 1:52 PM EDT

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