Which marketers pushed their products to new frontiers—and which ones pushed things too far?
By Robert Klara on Dec. 20, 2012 - 5:51 PM EST
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Travelers have always expected suitcases to be light and strong
By Robert Klara on Nov. 23, 2012 - 9:56 AM EST
In 1918, the Shwayder brothers of Denver began to manufacture a newfangled kind of luggage called the “suit case.” Facing no shortage of competition from more established trunk makers, Jesse…