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Topic: Samsonite

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Ready for Takeoff Travelers have always expected suitcases to be light and strong

In 1918, the Shwayder brothers of Denver began to manufacture a newfangled kind of luggage called the “suit case.” Facing no shortage of competition from more established trunk makers, Jesse…

November 23, 2012, 9:55 AM EST

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