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Topic: Nielsen

The New CNN Gets Into the Big Data Game Will anyone buy against it?

CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is…

March 10, 2013, 11:27 PM EDT

IAB: You're Not Spending Enough on Digital Study also finds post-roll video ads surprisingly popular

Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to…

February 25, 2013, 9:10 AM EST

Analyst: Nielsen’s Revised Sample Won’t Immediately Impact Ad Market In redefining the TV household, ratings service takes first step in a long journey

If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s…

February 22, 2013, 4:38 PM EST

Voice: One Screen to Rule Them All Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

February 13, 2013, 6:28 AM EST

Nielsen-Backed Venture Fund Close to Signing First Company Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…

January 30, 2013, 8:35 AM EST

Data Points: Ad Play The price of a Super Bowl spot keeps going up, but advertisers keep paying

While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…

January 30, 2013, 5:20 AM EST

Life's a Bitch and Then You Get Canceled: ABC Evicts Apt. 23 Low-rated charmer a victim of Tuesday night comedy traffic jam

Broadcast’s Tuesday night comedy roadblock has claimed its first casualty, as ABC has canceled its stalled sophomore effort Don’t Trust the B---- in Apt. 23. Following a seven-episode springtime run behind…

January 23, 2013, 11:49 AM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities Multiplatform radio and TV engagement a priority

Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today. The deal, which is…

December 18, 2012, 7:47 AM EST

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

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