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Topic: nick at nite

To Reach Millennial Mothers, Viacom Teams Up With YouTube's 'What's Up Moms'

Branded Hershey's spot debuts today

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them. What's Up Moms bills itself as the…

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks

Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up

Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

Viacom Finishes Major Upfront Biz

Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

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