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Topic: MTV

Can Sean ‘Diddy’ Combs Revive the Music-Video Network? Digital killed the video star

The revolution is now being televised. Years after Fuse rebranded and MTV stopped playing music videos, hip-hop and fashion mogul Sean “Diddy” Combs is looking to revive the business model. Earlier…

October 23, 2013, 6:37 PM EDT

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

September 23, 2013, 1:52 PM EDT

Miley's Twerking Dominates YouTube MTV enjoys post-VMA surge in last week's Web series ranking

Miley Cyrus' twerking episode sure got the world's attention, with everyone from Morning Joe's Mika Brzezinski to The Wall Street Journal's Peggy Noonan. The racy—some would say sexy, some would say desperate—performance lit…

September 3, 2013, 10:17 AM EDT

Cable's Live Events Are Paying Off Big-Time This Summer Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

September 1, 2013, 10:10 PM EDT

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

August 27, 2013, 4:43 PM EDT

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

August 26, 2013, 5:08 PM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Colbert Skewers Guest-Stealing VMAs and MTV's Van Toffler in Sponsored Segment—UPDATED 'A crushing disappointment brought to you by Hyundai'

Stephen Colbert does some of the smartest media criticism on television, but it's never better than when it's directed at his employers. Colbert has made something of a cottage industry out…

August 7, 2013, 2:49 PM EDT

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