Topic: mobile apps network

Rewards-Based Mobile Ads Perform Best, Per Study

Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

Post Cereals Tests Mobile Ads Via State Parks

New apps network has also attracted Jeep and Best Western

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…