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Topic: media review

Buying Is Also Part of A-B InBev's Media Review

Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

Starcom Defends Another Key Account in A-B InBev

Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

Electronic Arts Awards Its Media Business

Starcom succeeds WK Media

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM…

Doner Wins Meijer's Media Business

Grocery chain spends more than than $30 million in media annually

Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids,…

Electronic Arts Reviews Its U.S. Media Account

Search comes amid split with WK Media

Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business…

C Spire Gets a New Agency for Media

Doner succeeds Spark

Regional telecommunications company C Spire has hired a new agency for media planning and buying. Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual…

Horizon Media Ends Year With a BK Bang

Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

Reckitt Benckiser Expands Its Media Agency Roster

Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Initiative Wins Serta's Media Account

Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

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