Topic: Magazine

Why The New Yorker Filmed Its New Ad Campaign in Los Angeles

Appeal beyond the Empire State

For its new ad campaign, The New Yorker went clear across the country for inspiration. The Condé Nast title tapped New York agency SS+K, which brought in film director J.C. Chandor…

Time Turned the Year's Hottest Tech Into the Year's Dumbest Cover, and Parody Is Rampant

Poor Palmer Luckey

OculusVR founder Palmer Luckey is one of the tech industry's brightest rising stars—a fact Time tried but ridiculously failed to capture on its newest cover. As you can see above, Luckey…

NBCU Appoints CFO for E! and Esquire Network

Donald Storm will helm financials at two networks

NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate,…

A $20 Magazine for the Guy Passionate About Living the Good Life

Enter ‘Man of the World’

Specs Who Founder Alan Maleh What Niche lifestyle magazine Where New York offices Once considered a mark of being gay, male fashion has gone mainstream. Enter Man of the World, a slick, oversized lookbook of…

European Magazines Are Struggling in the U.S. Market

The boom goes bust

Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in…

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

Mental Floss Is Not Just a Magazine Anymore

Selling Pluto T-shirts and beer-tasting kits

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”)…

'Esquire' Fans Feel Like Manly Men

Magazine is giving guys what they want on female-skewing Facebook

Facebook’s user base skews female, but try telling that to Esquire. The Hearst Magazines monthly has embraced the social network, and in a big way–it cranks out nearly a dozen…

Reader's Digest Hires Investment Bankers to Advise on Sale

Morgan Stanley and Evercore will help shop the company

Reader’s Digest Association, which reportedly put itself up for sale this week, has hired investment bankers Evercore Partners and Morgan Stanley to shop the company (or parts of it) to potential…

Six Questions: David Perel

Adweek sits down with the new editor of 'Star'