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Topic: Magazine

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

Adweek Acquired by Private Equity Firm Beringer Capital

Includes Adweek Blog Network

Beringer Capital, a private equity firm that invests in digital media and marketing services, has reached an agreement with Mediabistro Holdings to acquire Adweek. The news was announced in a staff…

Q&A: How the New Chief Editor of Sports Illustrated Plans to Keep It at the Forefront

'Tech & Media' vertical launches today

Chris Stone may not have officially started his gig as editorial director at Sports Illustrated, but the Time Inc. veteran is already busy at work in the new role. After all, Sports Illustrated just…

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

Check Out Gayle King's Colorful, Down-to-Earth Home Away From Home at CBS

Busy host and magazine editor favors the traditional

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers…

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?

Another win for Ronda Rousey

Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers. For the first time, the Time Inc. brand produced multiple covers—three, to be…

Why The New Yorker Filmed Its New Ad Campaign in Los Angeles

Appeal beyond the Empire State

For its new ad campaign, The New Yorker went clear across the country for inspiration. The Condé Nast title tapped New York agency SS+K, which brought in film director J.C. Chandor…

Time Turned the Year's Hottest Tech Into the Year's Dumbest Cover, and Parody Is Rampant

Poor Palmer Luckey

OculusVR founder Palmer Luckey is one of the tech industry's brightest rising stars—a fact Time tried but ridiculously failed to capture on its newest cover. As you can see above, Luckey…

NBCU Appoints CFO for E! and Esquire Network

Donald Storm will helm financials at two networks

NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate,…

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