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Topic: Keith Reinhard

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

More than ever, it's about authentic and compelling stories

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been…

McGuinness Leaves DDB Chicago for Chobani

Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

DDB Creative Pioneer Levenson Dies at 83

Known for his ads for VW, El Al, Sara Lee

Bob Levenson, a leading Doyle Dane Bernbach star during the industry’s creative revolution in the 1960s, died Wednesday at his Manhattan home. Known for writing legendary ads for marketers like…

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