Topic: JWT Atlanta

Build-A-Bear Names a Lead Creative Shop

Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

Shell Expands Its JWT Relationship

Atlanta office adds Quaker State, Pennzoil

JWT’s share of Shell brands just grew. The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain,…

JWT Atlanta Goes Soap for Scana

Agency launches new Fair-crafted campaign for energy company

JWT Atlanta today launched an advertising push for regional gas and electric provider Scana, in what the agency is describing as the first major campaign produced under its new creative…

JWT Cuts Staff in Atlanta, Dallas

Creative staffers most affected

JWT has dismissed employees at its Atlanta and Dallas offices. An estimated dozen staffers have been laid off, with all but a couple of those in Atlanta, according to sources. The…

JWT Fills Top Creative Slot in Atlanta

New CCO Perry Fair also will oversee Texas offices

Perry Fair is heading back to Atlanta. Fair, who attended college and ad school in the city during the 1990s, is leaving Boston shop Mullen to become chief creative officer at…