Topic: Fiat Chrysler Automobiles

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Partnership with Interscope led to exclusive X Ambassadors track

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a…

Fiat Chrysler Will Have 3 Ads in the Super Bowl

High-profile advertiser returns in a big way

Fiat Chrysler, one of the Super Bowl's perennially attention-grabbing advertisers, is returning to this year's Big Game with multiple spots featuring its family of auto brands.  While it's unclear how splashy…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

At Last, Chrysler Confirms Super Bowl Appearance

3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…