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Topic: Droga5

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about…

Ad of the Day: The Y Calls on Droga5 for the First National Ads in Its History

Campaign visits underserved communities where the Y's work is most crucial

The Y shines a spotlight on America's forgotten communities, and how important the nonprofit's youth development work can be to their social fabric, in its first-ever national ad campaign, breaking…

10 Hilarious Posts From Advertising's Funniest Instagrammer

The twisted comedy of David Kolbusz

You might think Instagram is all about photography. Not so, says David Kolbusz. "Instagram is a writer's medium," the creative director declares at the top of his feed. And he makes…

Everyone Is a Finger in Droga5's Zany New Ad for Android

Diversity, sort of

Visual synecdoche rules in Droga5's new Android spot, in which fingers dressed up as caricatures stand in for consumers. There's a hitchhiker finger in a Hawaiian shirt, and a subway commuter…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

Prudential and Droga5 Want You to be Selfish This Holiday Season and Spend More on Yourself

Give the gift of 401(k) savings this year

This year Prudential is asking people to scrounge up some extra cash around the holidays and donate it to a worthy cause: their future savings.   Confronted with the statistics that…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

How to Write the Perfect Tagline? Read It Aloud Like You're Al Michaels

Would he rush through your slogan, or belt it like a battle cry?

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time…

Ad of the Day: Santa Gets a Naughty Visitor in Droga5's Comical Christmas Ad for Coach

Now he'll have to check the list a third time

Santa abuse is not a common theme of Christmas commercials, but it certainly leaves a mark in this amusing Coach spot from Droga5 and director Matt Aselton of Arts &…

Scion's Latest Weird Drivers Are Stock-Photo People and a Vampire With a Man Bun

Droga5's amusing series continues

Stock photo humor is the gift that keeps on giving, in this case thanks to Scion, which has rolled out two new spots in its "Weird, right?" campaign from Droga5—one…

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