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Topic: Droga5

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad The supporters, too

Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began,…

April 3, 2014, 8:16 PM EDT

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More Reclaiming the word 'wholesome'

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing.…

March 10, 2014, 12:57 PM EDT

Better Than the Real Thing? These Diet Coke Ads Are Absolutely About Drugs Timely parodies of Droga5's work

Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as…

March 7, 2014, 9:43 AM EST

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

March 4, 2014, 12:51 PM EST

Is Diet Coke Dabbling in Drug References in Its Ads? 'You're On' campaign riding high

What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the…

March 4, 2014, 8:28 AM EST

Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother If you can't inspire them, confuse them

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome. Nail, a small agency in Providence, R.I., invokes the hallowed names…

February 25, 2014, 12:47 PM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Live Without Your Phone 10 Minutes and Help a Child Living Without Clean Water Unicef rewards brief smartphone sabbaticals

To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as…

February 21, 2014, 9:58 AM EST

Anna Kendrick Isn't 'Beer Commercial Hot' but Is Hilarious in Newcastle's Super Bowl Campaign Brewer continues its ambush

Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this…

January 30, 2014, 12:16 PM EST

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