Droga5 | Adweek Droga5 | Adweek
Advertisement

Topic: Droga5

Key Players at Droga5 N.Y. Take Global Roles Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

November 19, 2014, 2:22 PM EST

There Are 4 Big Winners in Kraft's Agency Consolidation Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

November 7, 2014, 4:36 PM EST

Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween How can you go wrong?

Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action. Droga5 did this…

October 31, 2014, 9:26 PM EDT

Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear The ultimate cat lady

Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie. Swifties…

October 16, 2014, 11:27 AM EDT

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

October 15, 2014, 10:25 AM EDT

Strongbow Cider Goes for Newcastle-Style Humor With 'Slow-Motion Horse' Droga5 thumbs its nose at more category clichés

Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple Cider. The…

October 3, 2014, 12:23 PM EDT

Honey Maid, GE and Quirky Explain What It Means to Be Fearless Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

September 30, 2014, 1:14 PM EDT

Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams) Transported with a sip

Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste? Coca-Cola is banking on the latter on…

September 23, 2014, 12:51 PM EDT

Why Licensed Music Matters to Brands Like Hyundai and Chobani Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

September 22, 2014, 3:45 PM EDT

Honey Maid Didn't Test Its 'This Is Wholesome' Campaign Before It Launched 'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

September 22, 2014, 12:21 PM EDT

Advertisement